Milkmaid brand condensed milk - highway robbery [front]
Summary
File name: 10_03_000442a.Binder label: Beverages.Title: Milkmaid brand condensed milk - highway robbery [front].Created/Published: Forbes Co. .Copyright date: 1890.Physical description: 1 print : chromolithograph ; 16 x 9 cm..Genre: Advertising cards.Subject: Children; Canned foods; Dairy products.Notes: .Statement of responsibility: Anglo-Swiss Condensed Milk Co. .Collection: 19th Century American Trade Cards.Location: Print Department.Rights: No known restrictions.
Trade cards were an early form of collectible advertising. Popularized after the Civil War by businesses, they offer a colorful look at society in the 1880s-1890s when the advent of lithography made it possible to mass-produce card in color, leading to a golden age from 1876 to the 1900s. Trade cards had a picture on one side and a text ad on the other. In this collection there are beverage advertising cards, 1875-1890, from collections of Boston Public Library.
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