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Print, bookplate, trade-card (BM 1912,1011.12-207 157)
Summary
A collection of the work of John Emslie, the heradlic engraver: the collection mostly consists of armorial bookplates, and is made up as follows:
12 to 74: Bookplates with coats of arms or crests, owners almost invariable unidentified
75 to 128: Plates for Burke's 'Heraldic Illustrations', London 1845, in a state before letters
129 to 139: proofs for trade cards and bill heads
140 to 175: heraldic ornaments for miscellaneous purposes
176 to 200: plates primarily of topography or similar character
210 to 207: illustrations of mechanical or scientific purpose
Engravings, all in proof states
British trade cards are a type of advertising that was popular in Britain during the 18th and 19th centuries. They were used by businesses to promote their products and services, and they often featured colorful and eye-catching designs. Trade cards were a popular form of advertising because they were relatively inexpensive to produce and distribute. They were also effective in reaching a wide audience, as they could be handed out in person or left in public places. Trade cards were typically printed on paper or card stock, and they were often folded into a four-page leaflet. The front of the card would usually feature an image or illustration of the product or service being advertised, while the back would contain information about the business, such as its address and contact details.
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