Souscrivez! et nous aurons la victoire. Emprunt National 1918

French World War I Posters. Recruiting and Enlistment. War Bonds and Loans.

Tanks in mass culture. Tanks were first developed separately and simultaneously by Great Britain and France as a means to break the deadlock of trench warfare on the Western Front. Their first use in combat was by the British Army in September 1916 during the Battle of the Somme. The name "tank" was adopted by the British during the early stages of their development, as a security measure to conceal their purpose.

Prior to the introduction of lithography, primary poster printing techniques included the Wood Block technique and the Intaglio technique. Lithography was invented by Alois Senefelder in Germany in 1796, but not utilized until the mid-to-late 1800s until the introduction of “Cheret’s three stone lithographic process.” Three stones were used to create vibrant posters with intense color and texture. The stones used were typically red, yellow or blue, which enabled the artist to produce a poster featuring both graphics and text using any color of the rainbow. The main challenge was to keep the images aligned. This method lent itself to images consisting of large areas of flat color and resulted in the characteristic poster designs of this period. The first “Art Nouveau” poster was made by Chezch artist Alphonse Mucha who worked in Paris. Art Nouveau and Belle Epoque dominated Paris until about 1901. In 1898, a new artist took Paris by storm, who would later be donned the father of modern advertising – Leonetto Cappiello.